Turn Slow Nights into Events: Midweek Promotions to Boost Revenue

Midweek can feel like a grind for restaurants, but with the right approach, midweek can be just as vibrant and profitable as Friday nights. Here are a few smart strategies for midweek promotions that will boost your restaurant revenue. 

Curate unique events  

Creating memorable, themed events is an effective way to stand out during the midweek slump. Consider hosting intimate, offbeat events that bring in a crowd looking for more than just a meal. For instance, a midweek guest night, where local artists, authors, or celebrity chefs host intimate gatherings such as a book reading, Q&A session, or pop-up exhibitions to add a creative touch to your dining space. 

Consider collaborative events 

Partnering with local businesses can benefit both your restaurant and the broader community. Host artisanal pairing evenings, showcasing the creativity of local food producers. Invite the makers themselves, perhaps a local gin distiller, chocolatier, or artisanal butcher, to offer insights into their craft and share their story. These events create a sense of exclusivity while supporting local businesses. Plus, joint marketing will help both your business and your partners get the word out to a wider audience. 

Tap into nostalgia  

Consider instituting a weekly supper club-style experience. Offer a fixed-price, multi-course menu tied to a specific theme, such as a French bistro or 1920s-inspired dinner with matching cocktails and live jazz. 

Offer midweek power hours 

If the midweek lull feels like it’s dragging, inject some excitement with power hours. Think of it as a shot of adrenaline for the evening. Offer short, sharp deals during a specific window, like a $5 martini special or a build-your-own burger bar that gets people talking. Power Hours are a great way to break up the night with high-energy moments that keep customers engaged and make them more likely to stay longer. 

Drive engagement through social media 

Targeted paid social media campaigns can help you reach diners looking for midweek dining options, special events, limited time offers, and new menu items. Better yet, launch a midweek social media challenge that encourages guests to share and tag their dining experience. Offer them a little something for their effort, like a chance to win a free meal, because the more they share, the more your restaurant gets seen. 

Leverage email marketing 

Don’t underestimate the power of a good email. It’s a direct line to your customers, and it’s a chance to keep your restaurant top-of-mind during the week. Send out personalised emails, whether it’s a reminder of your special midweek offerings or even offering a midweek reward for loyal customers. It’s a great way to encourage last-minute reservations. 

Regularly evaluate your marketing  

Continuously assess the effectiveness of your marketing strategies. Review social media insights, customer feedback, and sales data to determine what’s working and where there is room for improvement. Staying flexible and adapting your approach will ensure your restaurant stays busy all week long.