How Venues Can Make the Most of Mardi Gras

A celebration of inclusivity, creativity, and freedom, Mardi Gras is one of Australia’s most cherished cultural events. It also presents a unique opportunity for venues to create unforgettable experiences, foster inclusivity, and drive business growth. 

The LGBTQ+ community also represents a powerful economic force, with significant disposable income and a strong passion for unique, memorable experiences. By embracing the spirit of Mardi Gras with engaging events, themed menus, and a welcoming environment, your venue can create an atmosphere that celebrates both the cultural importance and the economic impact of the event. 

Here’s how to make the most of Mardi Gras. 

Foster an inclusive atmosphere 

Mardi Gras is a celebration of diversity, and your venue should reflect that. Before considering anything else, make sure your space is welcoming to everyone by creating an inclusive environment for all patrons. Whether it’s through staff training, messaging, or design, making your venue feel like a safe space for everyone ensures you attract a broad, diverse audience. People will remember a place that made them feel accepted and respected, leading to positive word-of-mouth and repeat business. 

Host engaging events 

Consider partnering with LGBTQ+ performers or working with artists and designers to create a pop-up installation or mural in your venue. Collaborations like these not only foster a sense of community but also give your venue an authentic connection to the celebration, as well as encouraging guests to linger longer and spend more. 

Curate a themed menu 

The menu you offer during Mardi Gras should go beyond just adding rainbows to the odd dish. Instead, create a thoughtful menu that captures the spirit of the event with unique twists on dishes that celebrate LGBTQ+ culture and the festive atmosphere. Consider using sustainable, locally sourced ingredients, which will resonate with guests who value social and environmental responsibility. And introduce exclusive items like themed cocktails or a curated Mardi Gras tasting menu to encourage guests to stay longer, enhancing their experience and boosting your bottom line. 

Amplify your social media presence 

Use social media to promote your Mardi Gras specials and events with content that captures the energy of your venue. Partnering with local influencers or LGBTQ+ advocates can help amplify your message and bring more attention to your venue, particularly if you’re offering authentic, unique experiences or collaborations. Add Instagram-worthy touches like a Mardi Gras-themed photo wall with decorations, lighting, and props to encourage guests to take photos. You could even run a social media contest where people tag your venue for a chance to win free drinks or a VIP experience. 

Late-Night After-Parties and DJ Sets 

The Mardi Gras vibe doesn’t stop after the parade. Host a late-night after-party that carries the celebration into the early hours. Bring in a DJ or live band to keep the energy high and offer specials on drinks or snacks to keep the crowd energized. Late-night events tend to draw a different crowd, so this is an opportunity to attract those who want to keep the party going. 

Fundraise for a Cause 

Align your Mardi Gras celebrations with the spirit of the event by supporting local LGBTQ+ charities. You can donate a portion of the night’s proceeds to an organisation or create a special cocktail or dish where the profits go to charity. This allows customers to contribute to a good cause while celebrating, enhancing the sense of community, and adding purpose to the festivities.