Best Industry
5 ways to boost your mid-week sales
24/10/2024
The middle of the week can sometimes feel like the calm before the weekend storm, with your appointment slots a little too empty for comfort. But rather than viewing the slump as a setback, think of it as a chance to turn a slow day into a thriving opportunity for your wellness business. Here are five ways to boost your midweek business.
Reward customer loyalty
People want to feel valued, so ditch the traditional points cards for a personal loyalty program that makes actively encourages your clients to visit during the week. This could be as simple as instituting rewards like double loyalty points for services booked on Tuesdays or exclusive member-only extras on Wednesdays.
Tap into corporate wellness
Position your wellness business as a go-to for corporate wellness needs. Introduce and promote midweek corporate wellness packages, team-building events, or lunch-and-learn sessions focused on health and wellness topics. Special deals for corporate groups can fill your appointment slots during the day and lead to repeat business as attendees come back individually.
Collaborate with other wellness providers
Why go it alone? Team up with other fitness studios, wellness coaches, or nutritionists in your area to create added value events. For example, a yoga studio might partner with a massage service for a combined midweek wellness session, a nutritionist could lead a workshop on healthy meal prep at a fitness centre, or a physio could lead themed wellness talks at a pilates studio. Events such as these can not only boost mid-week attendance with regulars but attract a new customer base to your business.
Offer midweek wellness retreats
Transform a standard weekday into a Wednesday wellness retreat by curating packages that combine services from massages and manicures to mindfulness workshops into a full-day experience. Then promote these retreats as a way for clients to recharge and refresh. Sessions like these will attract not only individuals but small groups looking in search of a midweek escape.
Introduce themed packages
Introduce a themed midweek wellness series, such as “10 weeks to a new you” or “Spring clean your wellness,” where clients can participate in a series of treatments, classes, and workshops designed to target and transform their health. By providing a unique focus each week and packaging these programs, you'll not only pre-fill your midweek slots but build long-term loyalty with your customers.